I worked on this project in collaboration with Cloud Media. We were hired to work with Michelin Star Chef Joey Elenterio and Tasteful Selections to produce some recipe and tip videos surrounding the idea of “Rescued Moments,” or creating quick, simple, but tasty recipes.
Over the course of two days we shot Joey in his element, making fantastic dishes with the Tasteful Selections potatoes. I was responsible for lighting the completely closed off kitchen, helping to stage the kitchen area, directing Joey to appear natural on camera (not easy at all — he’s a great chef, but not an actor), and setting up and shooting all the shots we needed for each recipe and tip.
Joey was a pleasure to work with and very interesting to talk with — it’s not every day you get to hang around a Michelin Star winner. We filmed enough content to produce nine total videos; three full recipe videos and six cooking tip videos. I shot everything on my Canon 5D Mark III.
After the shoot wrapped, I was in charge of editing our footage into the nine videos. It was a lot of work, especially on a tight deadline — but in the end, the product turned out wonderful. The videos are really fun to watch and provide some real simple ways of saving time in the kitchen while also producing quality dishes. I got a chance to try some of these recipes while working with Joey, and trust me, they are absolutely delicious. Give some of them a shot — they are simple and quite tasty. Visit the Tasteful Selections YouTube page to check out all nine videos.
“Matt has an incredible vision and ability to capture moments through film and photography. I worked with Matt to film several recipe videos and despite the many headaches I may have caused, he was more than understanding with my edits and feedback. Matt’s positive energy made it a seamless process from start to finish. I would be more than happy to work with him again for any occasion!”
– Kaila Severson, Golden Sun Marketing