I worked with Mastcom to produce and direct a video profile on an Eden Prairie based company called Get Wireless. I worked with Get Wireless marketing team to outline the objectives of the production and how best to accomplish these in the final video. We fleshed out the Get Wireless story, the questions we needed to ask interviewees and how best to utilize b-roll to help fill out the presentation.
After the creative was laid down, I coordinated with Director of Photography Dan Rippl to plan out our shoot day, identify challenges, draw up a shot list and designate interview locations — all of this pre-production of course made our shoot day efficient, and our footprint minimal on the day-to-day of Get Wireless employees.
During the shoot, it was important as the Director to help the non-professional talent get comfortable on camera. Because we used the actual CEO and COO of Get Wireless, we had to make sure they looked and sounded good on camera. Listening intently with the Get Wireless marketing team, we made sure all interviewees responses were on point, well-paced and as eloquent as possible. We finished our interviews and b-roll within our allotted shoot schedule, which is always a feather in the cap of any Producer.
The Get Wireless team was pleased with the final result — take a look.