I partnered with Finn & Gray for a several shoots to help launch this brand in May 2020. FR!SKA is a daily enzyme that helps with digestion and promote gut health. We shot with talent in a studio setup in Minneapolis and did two pickup shoots to capture product focused content. I then edited what we captured into several different lengths and formats for paid social delivery. FR!SKA needed a video for each product in their line and even more important an explainer type video which showcased the benefits of taking the product. Video formats included HD, square and vertical delivery — quite the challenge working with one set of footage.
Some examples of what we delivered can be seen below.