I worked on this project in collaboration with Cloud Media — our objective was to showcase one All Weather Roof’s best salesman, Brent Loberg. At All Weather Roof, Brent is known as “The Roof Runner,” a name he got in part because of his love for running.
Brent wanted to illustrate the connection between his discipline and training as a runner and functioning as a successful part of the commercial roofing company. We wanted to highlight a little bit about Brent’s life as a runner, his work as a salesman and most of all to promote how tough the roofing systems are at All Weather Roof.
Along with Cloud Media, I worked with Brent to help flesh out his ideas, draw up a script, storyboards and structure shoot days.
We shot most of the footage on a Sony FS7, which was perfect for our slow motion shots. We also rented a DJI Ronin and rigged my Canon 5D Mark III to the stabilizer for shots of Brent running one beautiful summer morning.
The footage turned out great, the narrative came together and All Weather Roof was happy with the final product.
“Matt and his team helped our company script, plan, and execute a branding video. Matt’s ideas and perfectionism were key in the outcome of this great video. I came up with a small idea and Matt turned it into a great tool that portrays our company’s brand and process.” – Brent Loberg (The Roof Runner)